About TG

Portrait of Tegist (TG), Founder of Ignite Spark Creative, Brand Strategist specializing in empathy-driven storytelling, brand strategy, visual storytelling, and personal branding

HI, I AM TEGIST, AKA TG!

I’m an Ethiopian-American brand strategist and the creative behind Ignite Spark Creative. Originally from Ethiopia, I have called the United States home for more than half of my life. I have been a visual person for as long as I can remember…a visual learner, and I speak in pictures. My diverse background shapes my multifaceted identity, embracing culture, community, perseverance, and adaptability. Empathy and respect drive everything I do, and my aspiration is to inspire and empower others. Oh, and fun fact, my name Tegist means ‘Patience’. Now, whether I truly embody that virtue, I’ll leave that for you to say. 😉

Empathy-driven storytelling

With over 20 years of experience in multimedia journalism and marketing, I am a seasoned visual storyteller, bringing a diverse set of skills to help you be seen and grow. I help small to mid-sized businesses, entrepreneurs, and professionals tap into the brilliant potential of visual storytelling and personal branding to maximize the impact of their brand.

Let’s Spark Your Story!

Brand Strategy and Visual Storytelling TG initial
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