I’m an Ethiopian-American brand strategist and the creative behind Ignite Spark Creative. Originally from Ethiopia, I have called the United States home for more than half of my life. I have been a visual person for as long as I can remember…a visual learner, and I speak in pictures. My diverse background shapes my multifaceted identity, embracing culture, community, perseverance, and adaptability. Empathy and respect drive everything I do, and my aspiration is to inspire and empower others. Oh, and fun fact, my name Tegist means ‘Patience’. Now, whether I truly embody that virtue, I’ll leave that for you to say. 😉
Empathy-driven storytelling
With over 20 years of experience in multimedia journalism and marketing, I am a seasoned visual storyteller, bringing a diverse set of skills to help you be seen and grow. I help small to mid-sized businesses, entrepreneurs, and professionals tap into the brilliant potential of visual storytelling and personal branding to maximize the impact of their brand.